Range Rover Evoque-rivalling 4x4 to spearhead DS model range expansion
Citroen’s DS sub-brand will add two prestige saloons and a 4x4 to its range in the next few years.
It recently confirmed that it will remove all Citroen badging from its current cars as part of a strategy of moving the DS brand upmarket. However, the three new models will also see it double the size of its range.
The 4x4 is likely to arrive first, in 2016, and will borrow ideas from the DS Wild Rubis concept shown at the 2013 Shanghai motor show.
It will be followed by a small saloon that Citroen sources describe as “radically styled”, and a slightly more conservative flagship model that’s expected to be a rival to the Audi A6, BMW 5-series and Mercedes E-class.
Before any of that, the DS5 will be given a mid-life face-lift and rebranded as a DS rather than a Citroen DS, with the new-look car being unveiled at next year’s Geneva show in March. The DS4 will get the same treatment in autumn 2015, and the DS3 in late 2015 or early 2016.
Despite the rebrand, Citroen and DS models will continue to be sold at the same dealerships for the foreseeable future, much as Toyota and Lexus models are. However, in the long-term, DS also plans to have standalone, flagship showrooms in the world’s 160 largest cities.
Source: http://www.telegraph.co.uk/
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